The health monitors provide you with a birds-eye view of your campaigns, showing you an overall performance and delivery-focused health signals. Everything in green? Good! Something dropping down to yellows and reds? Let’s see what it is about.

Like for any advanced optimization machine, algorithms are the brain of Ambine. But what does this actually mean? Basically, an algorithm is a series of commands or calculation steps that define which actions help you achieve a given goal.

Ambine has good news for all performance marketers out there: we now support ROAS or Return on Ad Spend optimization in our automatic budget optimization tool!

Ambine’s optimization algorithm now supports optimizing your programmatic video line items in Adform towards video completions – ie. video views to 100% completion – to make a lasting imprint in the minds of your prospective customers, grow the awareness and consideration of your brand and offering.

The benefit of portfolio optimization is closely related to managing budgets and ensuring that the best performing activities are given as much weight as possible. For portfolio optimization to yield optimal results, the granularity of the campaign setup plays a crucial role.

This post focuses on telling a part of the story of how a single proof-of-concept idea from a local marketing agency’s R&D unit developed to a SaaS company targeting global markets.