Latest insights, product updates, and best practices about digital marketing & programmatic


Most recent blog posts

New Feature Launch: Campaign Health Monitors

The health monitors provide you with a birds-eye view of your campaigns, showing you an overall performance and delivery-focused health signals. Everything in green? Good! Something dropping down to yellows and reds? Let’s see what it is about.

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Portfolio optimization for programmatic advertising

The benefit of portfolio optimization is closely related to managing budgets and ensuring that the best performing activities are given as much weight as possible. For portfolio optimization to yield optimal results, the granularity of the campaign setup plays a crucial role.

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