Like for any advanced optimization machine, algorithms are the brain of Ambine. But what does this actually mean? Basically, an algorithm is a series of commands or calculation steps that define which actions help you achieve a given goal.

Ambine has good news for all performance marketers out there: we now support ROAS or Return on Ad Spend optimization in our automatic budget optimization tool!

Ambine’s optimization algorithm now supports optimizing your programmatic video line items in Adform towards video completions – ie. video views to 100% completion – to make a lasting imprint in the minds of your prospective customers, grow the awareness and consideration of your brand and offering.

The benefit of portfolio optimization is closely related to managing budgets and ensuring that the best performing activities are given as much weight as possible. For portfolio optimization to yield optimal results, the granularity of the campaign setup plays a crucial role.

This post focuses on telling a part of the story of how a single proof-of-concept idea from a local marketing agency’s R&D unit developed to a SaaS company targeting global markets.

Before making the decision and launching your programmatic advertising campaigns, there are a few factors to consider. This guide will help you ensure you’re getting the most out of the platform, creatives, and your landing page, and the audiences you’re looking to reach.