Part 2: How to optimize Linkedin Ads budget with Ambine
Ambine’s budget optimization for Linkedin Ads delivers improved overall results by reallocating budget across selected campaigns based on performance and capability to spend their assigned budgets. We’ve outlined a few potential use cases below as guidance and inspiration!
How to balance account-based marketing and using LinkedIn’s built-in targeting?
Leveraging LinkedIn Ads’ contact and company match functionality to run account-based marketing is one of the platform’s key strengths. Being able to target your marketing to only companies you’ve determined to be highly valuable and, perhaps more importantly, to key influencers and decision-makers is a potent tactic.
However, due to its very nature of precision, ABM may be challenging to implement at scale due to limitations in audience sizes and reach. Incorporating supporting campaigns with more generic targeting based on what LinkedIn offers natively allows you to extend your approach and find highly valuable leads like your target accounts. By utilizing Ambine’s optimization, you can rest assured that the budget will be allocated optimally based on the campaigns’ performance and spending ability.
Ambine can help you determine whether your ABM campaigns provide superior performance over more generic campaigns based on LinkedIn’s audience data.
You can include your ABM campaigns and LinkedIn data campaigns in the same optimization group, and our algorithm will figure out the optimal balance in budget allocation between them.
Are you short on time?
Spending media budget on advertising activities is always an investment, but so is spending time managing and optimizing the activities. Ambine’s budget optimization is designed to maintain an optimal budget allocation across advertising activities, which is one of the most time-consuming and essential tasks for media buyers.
Connecting your existing, even simple campaign setups in LinkedIn Ads to Ambine frees up time for focusing on strategic tasks and creative work. Instead of fine-tuning a single campaign, a time-constrained marketing specialist can just create multiple campaigns with simple targeting options and let Ambine’s algorithm do the optimization work for them.
To summarize parts 1 and 2 of this blog series, Ambine is a versatile tool for solving many challenges with LinkedIn Ads. While the underlying algorithm and methodology stay the same, different setups and approaches transform the tool to suit many use cases.
We are always keen on identifying the core challenges of our clients and finding the correct path to address them with Ambine.
What is Ambine for Linkedin Ads?
Ambine shifts budgets within what we call optimization groups. Users will add multiple LinkedIn Ads campaigns into an optimization group and choose a goal KPI (website visits, conversions, or engagement).
The budgets of the added campaigns form a budget pool which our algorithm allocates across the campaigns in the group. The budget is reallocated based on our algorithm’s analysis of the performance and spending of the campaigns every day. The algorithm aims to generate as many clicks, conversions, or engagement – based on your selected goal – as possible within the given budget pool.
Ambine offers possibilities to manage robust campaign setups efficiently, experiment with new ideas, or simplify the management of an extensive portfolio of simultaneously running campaigns.