Marketing optimization algorithms: How do they work?
An algorithm is designed to fulfill a given goal
Like for any advanced optimization machine, algorithms are the brain of Ambine. But what does this actually mean? Basically, an algorithm is a series of commands or calculation steps that define which actions help you achieve a given goal. Ambine has a straightforward goal: get more of desired key results, such as clicks, conversions, or completed video views, with a given media budget.
Two-fold optimization: increase efficiency & ensure budget spending
To wrap it up, the two leading principles for the algorithm are:
- Efficiency improvements help the budget stretch further.
- In the end, unused budget is lost potential.
The algorithm then works to balance between these two to produce the maximum number of key results within the budget limits.
Inside the algorithm
Even the very fact that the changes are done daily has a big impact. This way, it is enough to make a short time frame prediction. When we learn new information, it is automatically ingested through the algorithm to enhance the budget allocations further.