How Transcom increased their LinkedIn Ads performance by +30% using Ambine
Background
Transcom has used Ambine to automatically optimize their Linkedin campaign portfolio for maximal results. The case study covers two campaign portfolios, both optimizing toward increased traffic.
Their style of setting up LinkedIn campaigns relies on splitting campaigns by the target audience, e.g. industry vertical, company, or seniority. Ambine’s Intelligent Budget Optimization feature then optimizes the allocation of budget across selected campaigns, forecasting which campaigns have the best outlook for performance. This increases the total output of the optimized campaigns.
About the companies
About Transcom: Transcom is a Swedish outsourcing company that provides customer care, sales, technical support, and collections services through an extensive network of contact centers and work-at-home agents.
The company operates in Europe, North and South America, Asia, and North Africa. Transcom employs 29,000 customer experience specialists at 50 contact centers across 21 countries, delivering services in 33 languages to international brands in various industry verticals.
About Ambine: B2B marketers use Ambine SaaS to improve their ROI of advertising campaigns on LinkedIn Ads. With Ambine, they can automatically optimize budgets, schedule campaigns, uncover insights, and manage ads with ease.
Ambine is a member of the LinkedIn Marketing Partner Program.
The results
During a period of four weeks, Ambine was used to optimize the budget allocation between four campaigns toward increased traffic.
The total traffic uplift compared to not using Ambine for budget optimization was measured at +30%.
In addition to the increased performance, the algorithmic budget allocation decided by Ambine reveals interesting insights about the relative efficiency of different campaigns, giving input for future campaign planning.
Ambine gives us a better understanding of the structure and performance in LinkedIn Ads. The product has developed really fast and tackles many of the pain-points in-house marketers face in LinkedIn. It just makes our life easier.
